Last updated: August 2026
Vetrina Fiorentina (hereinafter "we", "the Data Controller") respects your privacy and is committed to protecting your personal data in compliance with EU Regulation 2016/679 (GDPR) and current Italian legislation.
1. Data Controller
VETRINA FIORENTINA DI PIGNATIELLO ANDREA
Via San Mamante 43, 50053 Empoli (FI) – Italy
VAT No.: 07538430484 — Tax Code / Company Register: PGNNDR77B21M059B — REA: FI-710386
PEC: vetrinafiorentina@pec.it
Tel: +39 347 596 6259 — Email: info@vetrinafiorentina.com
2. Personal data collected
- Contact details: name, surname, email address, phone number
- Shipping and billing details: address, city, postcode, country
- Navigation data: IP address, browser type, pages visited, session duration
- Purchase data: order history, products purchased, payment methods (we do not store credit card details)
- Reviews: content of reviews left via Judge.me
3. Purposes and legal bases of processing
- Performance of contract (Art. 6.1.b GDPR): order management, shipping, payments, and customer support
- Legal obligation (Art. 6.1.c GDPR): tax and accounting compliance
- Consent (Art. 6.1.a GDPR): sending marketing communications, newsletters, profiling cookies
- Legitimate interest (Art. 6.1.f GDPR): fraud prevention, website security, aggregated statistical analysis
4. Cookies and tracking technologies
The website uses technical, analytical, and marketing cookies. Consent for the use of non-essential cookies is collected and managed via Consentik, which is GDPR compliant. For a complete list of cookies used, please refer to our Cookie Policy.
5. Data sharing with third parties
- Shopify Inc. – e-commerce platform and hosting
- Shopify Payments / PayPal – payment management
- Klaviyo Inc. – email marketing (only with consent)
- Google LLC – Google Analytics and Google Ads
- Meta Platforms Inc. – Meta Pixel for advertising
- TikTok Inc. – TikTok Pixel for advertising
- Judge.me Inc. – review collection
- SendWILL (ChannelWill) – email subscription pop-up and sending marketing communications (only with consent)
- Couriers and shipping companies – order fulfillment
- Consentik Ltd. – GDPR cookie consent management
- Competent authorities – when required by law
We do not sell personal data to third parties.
6. Data transfer outside the EU
Some providers (e.g., Shopify, Google, Meta) may transfer your data outside the European Economic Area. In such cases, appropriate safeguards are adopted, such as the Standard Contractual Clauses approved by the European Commission.
7. Data retention
- Order data: 10 years for tax obligations
- Marketing data: until consent is revoked
- Navigation data (logs): maximum 12 months
- Reviews: until account cancellation or request for removal
8. Your rights (Arts. 15–22 GDPR)
You have the right to access, rectification, erasure, restriction of processing, data portability, objection, and withdrawal of consent. To exercise your rights, please visit the GDPR Privacy Requests page or write to info@vetrinafiorentina.com.
9. Right to lodge a complaint
You have the right to lodge a complaint with the Italian Data Protection Authority: www.garanteprivacy.it
10. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy. Changes will be published on this page with the update date.